What is Product Photography and Why Do You Need It?

Product photography, or e-commerce photography as it’s sometimes known, is basically what it sounds like: photos taken and used on websites and social media platforms to help drive sales of your product or service. Given the rise of shopping online, the choice of products and brands available to consumers in any given category can be vast – meaning the photos that illustrate what you’re selling and why it’s worth buying are a fundamental aspect for any business selling online.

Why Do You Need It?

There’s far more to product photography than showing potential customers what your product looks like. Well-considered photos can put your product in context, helping a customer see how it might fit into their own life. In fact, researchers found that vivid and detailed imagery of a product increases a customer’s psychological sense of ownership of that product. Photography can also help boost your brand, reinforcing what you stand for and what you’re all about. All of these things increase the likelihood of inspiring a purchase.

Taking pictures that provide context and build your brand doesn’t necessarily require a lot of fancy equipment or a professional photographer – though those two things can help. You just need to think through your goals when it comes to photography and invest some time and energy into bringing those ideas to life.